The Power of Experiments
The Program on Negotiation at Harvard Law School is pleased to present:
PON Live!
The Power of Experiments
A virtual book talk with:
Michael Luca
Lee J. Styslinger III Associate Professor of Business Administration
Harvard Business School
Max Bazerman
Jesse Isidor Straus Professor of Business Administration, Harvard Business School
Executive Committee Member, Program on Negotiation, Harvard Law School
Moderated by:
Deepak Malhotra
Eli Goldston Professor of Business Administration, Harvard Business School
Executive Committee Member, Program on Negotiation, Harvard Law School
Friday, April 23, 2021
12:30 pm – 1:30 pm ET (US and Canada)
Free and open to the public.
The session will be recorded. Pending faculty approval, we will post the recording here after the session.
About the book:
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments (aka randomized controlled trials) designed to test the impact of different online experiences. Once an esoteric tool for academic research, experiments have gone mainstream – and are increasingly used to guide decision making in government and business alike. Within government, there has been a rise of behaviorally informed experiments aimed at helping to develop and achieve policy goals ranging from improving education to reducing tax delinquency rates. Within business, experiments are used in a variety of areas ranging from evaluating marketing options to guiding decisions about whether to offer remote work. Tech companies run experiments at an especially impressive scale, testing new products and features, marketing campaigns, and approaches to questions around employee management.
In The Power of Experiments, Michael Luca and Max Bazerman explore the value of experiments for decision making in a data-driven world – and lay out a path to help organizations better leverage experiments to guide managerial and policy decisions.
About the speakers:
Michael Luca is a professor at Harvard Business School whose research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data can guide managerial and policy decisions.
At Harvard, Luca launched a new MBA course on using experiments to guide managerial decisions, called From Data to Decisions: Leveraging Experiments for Effective Strategy, Marketing, and Entrepreneurship. He has also taught and developed materials for executive education and MBA courses on platform design, behavioral economics, and business analytics. Luca serves on the board of directors at the National Association of Business Economics, the academic advisory board of the Behavioural Insights Team, and the advisory board of the CNBC Technology Executive Council, and is a faculty research fellow at the National Bureau of Economic Research.
Max H. Bazerman is the Jesse Isidor Straus Professor of Business Administration at the Harvard Business School. His recent books include Better, Not Perfect, The Power of Experiments (with Michael Luca), The Power of Noticing, Judgment in Managerial Decision Making (with Don Moore), and Blind Spots (with Ann Tenbrunsel).
Bazerman received an honorary doctorate from the University of London, the Life Achievement Award from the Aspen Institute’s Business and Society Program, the Distinguished Educator Award from the Academy of Management, and the Lifetime Achievement Award from the Organizational Behavior Division of the Academy of Management. In addition, he was named as Ethisphere’s 100 Most Influential in Business Ethics and as one of Daily Kos’ Heroes for going public about how the Bush Administration corrupted the RICO Tobacco trial. Bazerman’s external work involves teaching and consulting in 30 countries.
Moderated by:
Deepak Malhotra is a professor at Harvard Business School and the award-winning author of Negotiation Genius (with Max Bazerman) and Negotiating the Impossible. He is an advisor to CEOs across the globe, and to governments that are aspiring to end or prevent armed conflicts.
In 2020, Malhotra launched a new course at Harvard, entitled War & Peace: The Lessons of History for Strategy, Leadership, Negotiation, Policy and Humanity. Also in 2020, he was named Business School “Professor of the Year” by Poets & Quants. He has won numerous awards for his teaching & research, including the HBS Faculty Award, and has been twice selected by Harvard MBA students to give the end-of-year speech to the graduating class. In 2014, Malhotra was listed as one of the “world’s best business school professors” under the age of 40.
