Healthcare Role-Play:

Hopkins Hospital

$0.00$6.50

Janet Martinez
Quantity

Please note: you must order a copy (a.k.a. license/usage fee) for every person participating in the simulation in your course. This simulation has multiple roles, so you will be unable to complete your purchase without meeting the minimum quantity requirement of copies per role.

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SCENARIO:

Hopkins Hospital is the largest and most influential teaching hospital in the region. PharmaCare, Inc., a newly-formed pharmaceutical company, has just introduced "Profelice", the first commercially-approved antidepressant treatment of its type. Profelice is expected to replace Prozac and Zoloft due to increased efficacy and reduced side effects. The Managed Care Representative for PharmaCare and the Pharmacy Director for Hopkins Hospital have held several preliminary meetings over a contract for Profelice, but have made no commitments. The key issues to be negotiated include market share target tiers for Hopkins Hospital, the discount pricing schedule for Profelice, marketing support, Profelice's formulary status, and the length of the agreement. Now, the PharmaCare Managed Care Rep and the Hopkins Hospital Pharmacy Director are meeting with PharmaCare's Contract and Pricing Manager to try to finalize the agreement. The Contract and Pricing Manager has final approval over all PharmaCare contracts. The simulation is arranged so that the Managed Care Rep will meet with each of the other two parties individually, and with both of them simultaneously if desired.

 

MAJOR LESSONS:

  • How perceptions of power can affect an agreement
  • The importance of understanding interests to developing a mutually beneficial agreement
  • The process of creating and claiming value
  • The effect of the relationship on the agreement and vice-versa

 

Teacher's Package Includes:

  • Participant materials
  • Matrix of possible agreements for debriefing

Hopkins Hospital Attributes

Time required: 2-3 hours
Number of participants: 3
Teams involved: No
Agent present: None
Neutral third party present: None
Scoreable: No
Teaching notes available: Yes