Business and Commercial Role-Play:

TownCenter.com

$0.00$6.50

Eric Gould and Michelle Easter

Two-party negotiation between a start-up company owner and a marketing firm over the potential sale of an internet domain name

Quantity

Please note: you must order a copy (a.k.a. license/usage fee) for every person participating in the simulation in your course. This simulation has multiple roles, so you will be unable to complete your purchase without meeting the minimum quantity requirement of copies per role.

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SCENARIO:

The parties to this negotiation are Richard Smith, the owner of a small start-up software firm, and Niles Anderson, a marketing manager at a large internet software company. Richard has registered the internet domain name "towncenter.com", although — unbeknownst to Niles — he has discontinued his plans to use that name. Niles' company has invested a significant among of money in marketing and advertising for a new online marketplace called "TownCenter.com", but failed to secure the corresponding domain name. Niles and Richard now are meeting to discuss the possible sale of "towncenter.com."

 

TEACHING POINTS INCLUDE:

  • selection and use of criteria
  • impact of making the first offer
  • impact of each party's BATNA
  • the pros and cons of information disclosure

 

Teacher's pack includes:

Confidential Instructions for:

  • Niles Anderson
  • Richard Smith.
  • No teaching note currently available

TownCenter.com Attributes

Time required: 30 minutes - 1 hour
Number of participants: 2
Teams involved: No
Agent present: None
Neutral third party present: None
Scoreable: No
Teaching notes available: No